Jaguar Land Rover is announcing ambitious sustainability targets that will set new standards for the luxury car industry

 

By the 2030s, Jaguar Land Rover will reduce direct greenhouse gas emissions from car manufacturing and company operations by 46 percent compared to 2019. fixed reference point. The company has also committed to reducing greenhouse gas emissions per vehicle by an average of 54 percent. in the entire production chain and 60 percent. during the period of use of the car.

These targets, approved by Science Based Targets (SBTi), demonstrate the company's desire to significantly reduce emissions in line with the Paris Agreement on climate change. Jaguar Land Rover's commitment is in line with the Paris Agreement's most ambitious global action plan by 2100. achieve a global average temperature rise of only 1.5°C compared to pre-industrial levels.

These targets also reflect Jaguar Land Rover's commitment to reduce emissions by the 2030s and then, under the Reimagine strategy, by 2039. achieve a fully climate neutral supply chain, products and operations.

To achieve this goal, the company will reduce emissions in all areas of operations, including design and materials used, manufacturing operations and supply chain, electrification, battery strategy and circular economy processes, and operation through the end of the vehicle's life.

 "Sustainability is one of the key aspects of Reimagine's strategy to create modern luxury vehicles and preserve the cleanest possible environment for our future generations. We are happy that this commitment also affects the Baltic countries, as more and more people are choosing to drive the most desirable high-class cars, which are developed taking into account the principles of sustainability and circular economy", says Justė Jarušė, head of Jaguar Land Rover's business in the Baltic countries.

Consecutive steps

The company follows the direction of sustainable activities consistently. 2013-2019 in Jaguar factories alone. 360 tonnes of waste metal was recycled into lightweight aluminium, which was then used to create sports models such as the Jaguar F-Type.

Thus, even the development of sports cars has a lower impact on the environment. Thanks to the aluminum construction, these powerhouses stand out with particularly important features: lower weight and greater body stiffness. This allows the F-Type to achieve exceptional power-to-weight and torque-to-weight ratios, parameters inherent to a purebred sports car.

Jaguar Land Rover has appointed Rossella Cardone to the newly created position of Director of Sustainability in order to focus on its mission. The new manager will drive the company's transformation and assist François Dossa, executive director of strategy and sustainability.

 "Moving from climate mitigation ambition to real action, we are now integrating sustainability into Jaguar Land Rover's DNA to reduce our carbon footprint across the entire value chain." Science-based targets tell us how much and how quickly we must reduce greenhouse gas emissions, while keeping stakeholders informed about our progress," says Cardone.

 "We congratulate Jaguar Land Rover on setting science-based targets that meet the Paris Agreement's most ambitious goal of limiting global temperature rise to 1.5°C." By setting these ambitious, research-based targets, Jaguar Land Rover is taking action to prevent the most damaging effects of climate change,” adds Alberto Carrillo Pineda, CEO of Science Based Targets and one of the partners in the initiative.

Jaguar Land Rover first announced its commitment to SBTi in support of the UN Climate Conference COP26 in 2021. in November.